How Bad Do You Want It?

How Bad Do You Want It?

How Bad Do You Want It?

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Why We Love It

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald's How Bad Do You Want It will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

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Where We Use It

At camp, traveling, or anywhere you can curl up with a good book.

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How Bad Do You Want It? Mastering the Psychology of MInd over Muscle is Matt Fitzgerald's thrilling, gritty book on mental toughness. The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In his fascinating new book, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

How Bad Do You Want It? reveals new psychobiological findings including:

Written by Matt Fitzgerald

Binding is Paperback

Size: 6" x 9"
Pages: 282 pp.
ISBN: 9781937715410

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