Who doesn't love a good pair of sunnies--are we right!? We all know, or should know, that it’s highly important to protect your eyes from the bright, harsh sun--and of course look good while we do it!😎 👍🏻
A business with purpose, the folks at Nectar Sunglasses are making waves in the eyewear industry, and for good reason. These glasses are the BEES-KNEES (see what we did there 😉 ). Not only are they rad sunglasses, but by wearing them you’ll help to protect something that is just as important as your eyes--the HONEYBEES! We had the chance this month to catch up with Meredith Mathias, Director of Sales at Nectar Sunglasses to pick her brain about this special company.
Let’s face it, we live in a world full of material things that we’re all accustomed to having in our daily life. Things that we think make our life a little better. Out of all the possible business venture ideas in the material goods industry, what drove the choice to start a business in the sunglass industry?
“At the time, there were only a handful of brands that were seen as “cool” with quality eyewear at an affordable price. In the last few years, people have been spending more money on experiences rather than luxury goods so we wanted to offer a product with a style and personality that embraces the best experiences life has to offer.” - Meredith
Nectar’s incredible mission to repopulate the honeybee population is enough to make us want to purchase ALL the pairs of Nectar sunglasses, but standing out in the sunglass industry can seem like quite the challenge. How did you approach this challenge?
“Our price, quality and lifetime warranty are some of the many ways we stand out from our competitors. Over the past five years, we’ve become more than just a name – we represent a lifestyle and a community that connects people from all over the world.” - Meredith
Looking into the future
No one can know for sure what the future holds; but Nectar’s future is so bright, they have to wear shades, literally! 😎 🙌
“Because we’re a dynamic brand that is constantly evolving and adapting to new needs in the market, we see great opportunity for growth and expansion. We currently offer merchandise outside of eyewear including phone cases, wristbands, hats and more, and we will continue to feature new and exciting products down the line.” - Meredith
Setting out to save the bees!
Honeybees, huh? How did the good folks at Nectar get behind honeybees as a cause to support and why are bees such a big deal?
“We had a chance to meet the owner of Savannah Bee Company, who is a big surfer as well. He explained the story behind The Bee Cause and that they were looking for more support to raise awareness of the declining bee population, which pollinates 80% of our crops. We’ve always been environmentally conscious and we truly believe in this cause and the impact it carries. There’s also a nice parallel between the cause and our brand name, which made it a natural fit. Since the partnership started last July, we’ve helped repopulate over 400K bees!” - Meredith
Over 400 thousand bees and counting! We told you this brand was the BEES-KNEES! 🙌🏽