Obsidian Sells Out in Less than Two Weeks and Pre-Sale of Next Quarter Begins
Bend, Oregon (December 2015): In response to numerous requests from their community of adventurers, Cairn introduces Obsidian, the premium quarterly collection of outdoor products for the adventurer looking to elevate their experience. At $199 per quarter, each Obsidian collection will have a value of $300 or more, and will ship in December, March, June and September. The first collection has already sold out and pre-sales for spring are now open. More information is available at www.getcairn.com/obsidian.
“We have had great success facilitating new relationships between brands and consumers with our original monthly Cairn collection,” said Rob Little, CEO and Founder of Cairn. “The demand for a wider range of products from both brands and consumers made it clear to us that everyone wanted more - more gear, more excitement, and more adventures. Obsidian gives us the opportunity to really open up the possibilities.”
Over 10,000 outdoor enthusiasts have come to love the original Cairn collection – a $25 per month box of outdoor discovery delivered to their doorstep. Obsidian collections are curated from similar product categories but the range of options is much broader and includes the following categories.
- Gear: Including anything from packs and cooking supplies to outdoor electronics and sleeping accessories.
- Apparel: seasonally appropriate pieces ranging from sportswear to outerwear.
- Skin care: items to protect skin on extended trips.
- Food: complete meals and multi-day kits.
- Emergency: 10 essentials, medical and survival gear.
Continued Little, “The outdoors inspires our team and our Cairn community. Obsidian is our next step as a brand to promote new, more and longer adventures in the outdoors.”
Cairn is the first-to-market outdoor subscription box service, delivering monthly boxes of curated outdoor products and inspiring enthusiasts to get outside. Based in Bend, Oregon (an outdoor mecca), the team shares a passion for the outdoors and is able to actively test all products to ensure the best experiences are delivered to subscribers’ doorsteps. Each subscriber becomes a part of a community reviewing products to provide brands with feedback for next generation development. Recognized with an Oregon Entrepreneurs Network 2015 Entrepreneurship Award, Cairn’s ultimate aim is to inspire and equip people who love the outdoors with products to help them make the most of their time outside. www.getcairn.com. Socialize with us to inspire more adventures! @getcairn #cairnrocks.